About
Saroy is a mid-range streetwear brand inspired by the y2k era. They focus on creating lifestyle clothing that goes beyond just being an outfit; it's a way to express yourself.
Scope
Saroy faces challenges in a crowded y2k streetwear space. They need to differentiate themselves, connect with their audience's desire for self-expression through fashion, and design a user experience that fosters exploration and community around personal style storytelling.
Problem Statement
Saroy faces challenges in a crowded y2k streetwear space. They need to differentiate themselves, connect with their audience's desire for self-expression through fashion, and design a user experience that fosters exploration and community around personal style storytelling.
The Soroy logo is a "wordmark" logo that focuses on the brand name using typography for a unique visual identity.
“Plateia” is the perfect pick for Saroy's primary typeface.
“Anybody” is a strong choice for Saroy's secondary typeface.
Alternative logo marks for Saroy is the Sub-mark. The word mark logo remains the primary logo, and the alterations act as secondary marks for the brand.
Brand colors play a pivotal role in shaping a brand's identity, perception, and overall impact in the market.
Goal
Saroy's ultimate goal is likely to become the leading brand (or a top brand) in the y2k-inspired streetwear market for young adults. This could involve achieving specific market share targets, brand recognition, or customer loyalty metrics.
Feedback from Client
Transformed our outdated website into a modern, sleek, and highly functional platform. The team was incredibly attentive to our needs and delivered a design that perfectly captures our brand’s essence.
