About
Phoenix is a brand on a mission to revolutionize your oral care routine while promoting a healthy planet. They offer a range of eco-friendly bamboo toothbrushes and prioritize sustainable practices throughout their entire product lifecycle, from the materials used to the packaging. This commitment to sustainability extends beyond the product itself, making Phoenix a leader in the eco-conscious oral care space.
Problem Statement
The widespread use of plastic toothbrushes and non-recyclable packaging generates tons of waste that ends up in landfills, harming the environment. This plastic pollution not only takes centuries to decompose but also poses a threat to wildlife and ecosystems.
Scope
Phoenix takes its commitment to sustainability beyond the toothbrush itself. Their packaging is crafted from 100% recyclable materials, ensuring minimal environmental impact throughout the product lifecycle. This reinforces Phoenix's dedication to responsible practices and empowers you to make an eco-conscious choice from start to finish.
Montserrat Bold is perfect for Phoenix's children's packaging. It communicates clearly, stands out on shelves, and adds a fun touch.
Color is a silent salesman for Phoenix's bamboo toothbrushes. Adults associate colors with emotions and brand messages.
Color is king when it comes to kids' packaging. Bright, contrasting, or fun colors act like magnets, grabbing a child's attention and making the product stand out. These colors also create positive emotions and can even subconsciously connect to the product's purpose.
