About the Brand
Our project aimed to improve brand recognition, redesign packaging, and appeal to a younger demographic through focused branding efforts. We revitalized visual identity, created a compelling narrative, and established a strong connection with a new audience segment.
Scope
Our project aimed to improve brand recognition, redesign packaging, and appeal to a younger demographic through focused branding efforts. We revitalized visual identity, created a compelling narrative, and established a strong connection with a new audience segment.
Problem Statement
The makeup industry is saturated with numerous brands, making it increasingly challenging for Cossess to distinguish itself amid the vast competition. The primary hurdle lies in breaking through the clutter of existing makeup products, where consumer loyalty towards established brands is strong, and the influx of new entrants is relentless.
Cossess Beauty empowers individuals to express their unique beauty with high-quality, affordable makeup accessories. They celebrate creativity and individuality, believing beauty is a form of self-expression that includes confidence and self-assurance.
Nyght Serif's sleek style exudes luxury, perfect for Cossess, a premium makeup brand targeting a youthful audience. Its timeless appeal complements Cossess's reputation for trust and longevity, making it a great fit for the brand.
The Cossess Beauty logo falls under the category of a "wordmark" logo. A wordmark logo prioritizes the brand name itself, using typography to create a distinct visual identity.
Brand colors shape identity, perception, and impact, boosting recognition by 80% and evoking emotions. Aligning colors with brand values deepens the connection with the audience.
About the Packaging
Packaging is often the first thing a consumer notices about a product. It can make a product stand out on a crowded shelf and create a positive first impression, which is crucial in attracting new customers.
